Cookie policy

01What cookies are

Cookies and similar technologies are small files, local storage entries, pixels, or SDK events used by websites and applications to remember choices, secure sessions, measure usage, and improve reliability. This policy explains how Murphy may use them on its marketing site and SaaS workspace.

Questions about this policy can be sent to hello@itsmurphy.com. Where required, Murphy will request consent before placing non-essential cookies.

02Strictly necessary technologies

Some technologies are required for the site or workspace to work. They may keep a user signed in, remember language or theme choices, route traffic, detect abuse, protect forms, balance server load, and preserve security events.

These technologies do not require consent under many EU rules when they are strictly necessary for a service requested by the user. Disabling them in the browser may break sign-in, creator connection flows, or workspace settings.

03Preference cookies

Murphy may remember interface choices such as language, light or dark theme, workspace preferences, selected creator roster views, and consent settings. These preferences make the product easier for agencies that repeatedly check campaigns and share media kits.

Preference data should not be used to infer sensitive characteristics. Users can clear it through browser settings or, where available, product controls.

04Analytics and product measurement

Murphy may use privacy-conscious analytics to understand which pages, features, and onboarding steps work well. Product measurement can help us find broken flows, improve OAuth connection success, reduce support burden, and prioritize reliability work.

Analytics should be configured to minimize personal data, avoid unnecessary cross-site tracking, and respect consent requirements. Aggregated reports may include page views, feature events, device class, approximate region, and error rates.

05Advertising and remarketing

The Murphy product is not designed to sell creator social account data or use OAuth metrics for unrelated ad targeting. If Murphy later uses marketing pixels on its public website, those pixels should be limited to Murphy marketing activity and gated by consent where required.

Workspace content, creator metrics, ARPP disclosure checks, and private campaign reports should not be shared with advertising networks for their independent profiling purposes.

06Third-party technologies

Third-party providers may set technologies when they host infrastructure, provide analytics, deliver embedded support, process payments, prevent abuse, or operate platform OAuth flows. Social platforms may also set their own cookies during authorization.

Murphy aims to choose EU-appropriate providers and configure them consistently with GDPR, ePrivacy, CNIL guidance, and customer commitments. Provider lists should be kept current in the production legal register.

07Managing choices

Users can manage many cookies in browser settings, delete local storage, block third-party cookies, or use Murphy consent controls where provided. Some enterprise customers may also request workspace-level settings for analytics or support tooling.

Withdrawing consent will not affect technologies that are strictly necessary, and it will not retroactively invalidate lawful processing that occurred before withdrawal.

08Retention and updates

Cookie lifetimes vary by purpose. Murphy may update this cookie policy when tooling, consent rules, or product behavior changes. Contact hello@itsmurphy.com for the current implementation details before relying on this template.